We also heard that CEO and co-founder Evan Spiegel has no plans to sell
the company for at least a year, because he believes that there is
still growth potential both in the service and in the valuation it will
receive from interested bidders. Apparently, that is why Spiegel
rejected all offers including one from Google that was reportedly worth
$4 billion.
The story goes that around the
same time as the Facebook offer was on the table, Spiegel approached
Google for "strategic investment" in Snapchat. But, Google didn't want
to strategically invest, it wanted to purchase the company outright.
Google had planned to keep the app as a standalone product if the
purchase had gone through, although there would always be potential for
integration, just as it has done with Waze.
Time
will have to tell if Spiegel is making the right move, but given that
Snapchat's valuation has gone from about $800 million in June to around
$4 billion today, it sounds like he's making the right choice.
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